Marketing Principles and Practice Essay Example | Topics and Well Written Essays - 4000 words

Marketing Principles and cause - Essay ExampleThe company satisfies customers and gives back to the community and the environment. Also, Starbucks persists to be profitable and it is expected to do tumesce at least in the near future. They live by a strict, slow growth constitution completely dominating a market before setting its sights further abroad. This strategy has gained them the advantage of cosmos one of the fastest growing companies in the country amidst rivals trying to compete in the market. The strategy for Starbucks is explicate establish on the visions of Shultz which aims to reinforce the caring, philanthropic image of the corporation show concern for its employees and society. These values straightaway make Starbucks a leading organization in the country.Starbucks core identity is the business that it does i.e. Selling Coffee. It is basically known for its fine blended premium coffee and coffee related products. This image is actually discourage for non-coffee drinkers since they would not go to Starbucks. However by developing raw(a) and exciting products, it aims to diversify its product tramp to juices and other edibles to widen its customer base.The company was started by three Seattle entrepreneurs in 1971 selling of whole edible bean coffee in one Seattle store. A marketer, Howard Schultz, was hired to be the manager of retail and marketing who brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee. By 1987, Schultz had expanded to three coffee bars and bought Starbucks from the lord owners for $4 million. His intention for the company was to grow slowly with a very solid foundation. He cherished to create a aggrandizement-quality management team which he did by buying off top executives from other well-known corporations. The company suffered losses for the first two years, but Schultz stood his ground and did not gloaming his long term integrity and