Industry Analysis by Stage in PLC Essay Example | Topics and Well Written Essays - 1000 words - 4

Industry Analysis by Stage in PLC - Essay ExampleThe product sectors of the screwball jactitate industry are shown below.Revenues of take-home nut weft off made 67.2% of the US ice slash market value. Impulse ice cream captured 14%. Artisanal ice cream and frozen yoghurt seized 10% and 9% respectively. (Datamonitor, 2008)Economic slow-down or recession greatly affects every industry including the ice cream industry. Ice cream manufacturers have reduced its packaging size in order to compensate the trade-off of the rising costs of production. (Berry, 2009) However, the economic recession distorted the buying appearance of customers such that a shift in consumer demand is observed in large chains of stores. Customers now prefer to eat take-home ice cream than other products in the sector. The shift in consumer behavior is evident on the high percentage of share by value on take-home ice creams. (Ice Cream Going Private Label, 2009)A health issue such as obesity problem and well ness concerns also affects the market performance. People are becoming aware of their eating habits such that they prefer to live a healthy life by choosing non- change foods. Ice cream is generally characterized as fattening product. Consumers control their purchases of ice cream in order to prevent obesity and other illnesses. (Peot, 2008)The US ice cream market is categorized as a high volume but low margin market where buyer power is high. The buyers of ice cream are mostly large chains of supermarkets and grocers. Manufacturers vie with each other to supply the store spaces with their products.The top competing companies in the US ice cream market are zesty Bell Creameries, Nestle and Unilever. Blue Bell Creameries carries the Blue Bell ice cream brand with over 50 different ice cream flavors. Nestles ice cream is promoted under several brands such as Dreyers, Haagen Daz, Sveltesse stick and Legend Real Daily. Unilever has brands like Cornetto, Magnum,